Our Story

Every car
tells a story.

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Every car tells a story.

The colour you picked. The late nights in the garage. The first time someone stopped and asked what you'd done to it.

Car culture has never just been about cars. It's about the people. The friendships. The shared obsession with something most people don't understand.

I built LUSKI because I'm one of those people. And I wanted to create something real for the rest of us.

Not a brand that just takes from the culture. A business that gives back to it, too.

Where every car — and every story — belongs.

What LUSKI is

A real business,
built for car people.

LUSKI is a real company based in Auckland, New Zealand — aftermarket cosmetic parts, LUSKI Motors used cars, and the community behind both. We reinvest in what matters: events, meets, recognition, resources. Built by car people, for car people.

01
Built By The Community
Every purchase — parts or cars — helps fund what we build for the community. Run by car people, for car people, since day one.
02
For The Community
Meets. Events. Connections. We invest in growing a space where people with the same passion can actually find each other and belong.
03
Recognised For It
The LUSKI Stars exist to celebrate the builds you put your heart into. A rating system that means something — because the community decides what's respected.

Who LUSKI is for

If you love cars,
you belong here.

You don't need a track car. You don't need to know every part number. You just need to love it — the same way we do.

The first-time builder
Just got your first car and want to make it yours. Start here. We keep it simple, the fitment is guaranteed, and the community will be there to cheer you on.
The serious modifier
You live for this. You know the chassis codes, the fitment specs, the builds worth respecting. LUSKI gives you the recognition to match.
The culture lover
You follow the scene but haven't found your people yet. LUSKI is where you go from spectator to someone who actually belongs.
The meet regular
You're already out there showing up. Submit your build, earn your stars, and let the whole LUSKI community see what you've built.

The LUSKI Stars.

LUSKI Stars is our way of recognising the builds that deserve it. DM your build to @luskicollection on Instagram and we'll personally review it — up to 3 stars. It's not just a rating. It's your invitation to go further, build harder, and be celebrated for it. The stars exist to push the community to build their best.

See Builds & Submit Yours →

Our Promise.

We're a real business, run by car people, and we answer to the community first. Every part is guaranteed to fit your exact chassis. If it doesn't, return shipping is on us and you get a full refund. No paperwork. No runaround.

✓ Auckland, NZ owned & operated ✓ Profits reinvested in the community ✓ Guaranteed fitment ✓ Free return if it doesn't fit ✓ Full refund, no questions

Who's behind it

Same passion.
Same hobby. Same community.

Eric Lu
Founder · LUSKI
I built LUSKI because I'm a car person, just like you. I wanted a real community — not another brand trying to make money off a hobby. So I built LUSKI as a real business, based here in Auckland: cosmetic parts, LUSKI Motors used cars, and a community I keep investing in because I'm part of it too. Meets, events, recognition, growth — that's the whole point. LUSKI isn't just mine. It's for everyone who loves cars and believes a community this passionate deserves something real built around it.

Tell your
story.

Build your car. Submit it. Earn your stars. Find the community that's been waiting for you — because every car tells a story, and yours deserves to be heard.

Shop & Support Us → See Builds